I created this list years ago to promote Native-owned businesses on the web. Each year, customers spend over a trillion dollars on e-commerce sales. By launching online businesses, Native people are able to access markets that reach beyond the confines of reservations or geographical borders and connect with customers throughout the world.
However, many non-Native businesses and individuals falsely suggest that their products are Native-made in an attempt to garner more sales. This is illegal. If you come across a non-Native business that states that their products are Native American or if they use Native names in product titles (for example, if they sell an “Apache Poncho,” “Navajo Purse,” or “Native American Earrings,” etc.) please report them to the Indian Arts and Crafts Board at this link. Furthermore, the Navajo Nation has trademarked their name, so any unauthorized use of the word ‘Navajo’ is in violation of trademark law.
We have all encountered these unethical businesses, and we need to report each one of them. These brands are taking valuable business away from actual Native American artists and small businesses. Please join us in creating a network of people who support Native American creativity, history, and legacy, as well as much-needed economic development in Indian Country.
FASHION / JEWELRY / ACCESSORIES
Beyond Buckskin Boutique – Specializing in Native-made clothing and jewelry, this boutique has you covered when it comes to fashion, from urban wear to haute couture and pop jewelry and an ever changing cast of fashion designers to keep you trendy and decked out in Indigenous gear.
Edzerza Gallery – I swear, the artist and owner, Alano Edzerza, never sleeps. From fashion to jewelry to high-end art, this guy can decorate your world.
Manitobah Mukluks – Mukluks, moccasins, and more. A wide variety, from affordable slip-ons to expensive specialty boots. Real leather, real fur, real awesome.
Eighth Generation – Owned by Northwest Coast-based artist Louie Gong, this site features fun fashion, decor and streetwear at great price points.
OxDx – Streetwear by Jared Yazzie and influenced by Native cultures, street art, and music.
Jamie Okuma – Shop the modern and sleek jewelry, accessories and dresses of this award-winning artist, whose work brings traditional Plateau beadwork and parfleche to high fashion.
The NTVS – With a motto like “New threads, old traditions,” this brand features streetwear for guys, gals and kids emblazoned with slogans like “Native Roots,” “The Originals,” and cool collabs with Native pop artists like Steven Paul Judd.
B.Yellowtail – High-end specialty streetwear and couture inspired by designer Bethany Yellowtail’s Crow and Northern Cheyenne backgrounds.
Kristen Dorsey Designs – Beautiful contemporary high-end jewelry inspired by ancient Southeast Native traditions.
Tammy Beauvais – Mohawk fashion designs, both traditional and modern.
NSRGNTS – Native-made streetwear inspired by pop culture with a political activist twist.
Tashina Lee Emery – Elegant hand-crafted jewelry featuring natural materials, inspired by the beautiful environment of the Great Lakes region.
ACONAV – Acoma artist Loren Aragon creates bold and artistic jewelry, runway fashion designs, and affordable streetwear and accessories – all inspired by ancient Acoma Pueblo pottery motifs.
She Native – Sophisticated and higher-end leather goods brand with a mission to empower Indigenous women.
Trickster Co. – Headed up by Rico Worl, this brand features cool Northwest-designed silver jewelry, streetwear, art prints, and other cool stuff like playing cards, basketballs, and skate decks.
Angela DeMontigny – Sustainable leather fashion that is aboriginal and chic.
Ginew – The only Native American-owned denim collection, they are focused on creating premium apparel and classic style.
Lauren Good Day – Ledger artist and beadwork artist turned fashion designer, you’ll love shopping her options!
Soul Curiosity – Tessa Sayers delivers blankets, leggings, neckties, and accessories featuring her own original artwork, inspired by her cultural heritage, life experiences, and a holistic approach to life.
Niio Perkins Designs – Specializing in beautiful, elegant, topnotch Iroquois beadwork, clothing and accessories.
I Am Anishinaabe – Female family collective of artists sharing Anishinaabe culture through bold and empowering clothing and accessories.
Virgil Ortiz – Pottery, jewelry, silk scarves, couture, and tees with uber cool style.
Dorothy Grant – High fashion for ladies and gents, by Haida designer Dorothy Grant.
Salish Style – Bold and fun Northwest Coast-inspired streetwear, including tees, hoodies, backpacks and more.
Urban Native Era – Streetwear with a touch of culture.
Nishology – Cool Caddo-inspired streetwear featuring remixed ancient designs from the Southeastern Ceremonial Complex.
Neechie Gear – A Cree-inspired and sports-based clothing store based out of Saskatchewan.
Tan’si Clothing – Cool t-shirts emblazoned with words in the Cree language.
Native Threads – The original Native streetwear kings! They’ve recently teamed up with popular Native artist Steven Paul Judd to produce some limited tees – which would be great gifts for the hipset.
MiLo Creations – Specializing in one-of-a-kind hand-painted jewelry by Michele Lowden who hails from Acoma Pueblo.
Gourd Jewels – Contemporary Hopi jewelry made from precise laser cut and hand-painted wood.
Saba Wear – Witty, fun and fresh street gear and paintings.
TSOul – Navajo beadwork with a distinct Southwest flair.
NATE – From the powwow trail to your door, this Mohawk and Anishinaabe-run streetwear brand features iconic Plains Indian designs.
Hand of Solomon – Ojibwa goldsmith Louise Solomon creates bold high-end jewelry inspired by sweetgrass braids, wolf claws, and other beautiful and powerful elements of Mother Earth.
TP Mocs – Blackfeet-owned and -operated shop with a social mission, featuring modern mocs for only the most stylish tots.
Nishiin Designs – Purses, clothing, and other items embroidered with Anishinaabe style floral designs, based out of Sagkeeng First Nation in Manitoba.
Tundra Berry – Inupiaq-made sealskin earrings, cuffs, pouches, and bowties!
Michelle Brown – Edgy and fashion-forward accessories made by Navajo artist Michelle Brown in collaboration with other cool Native artists.
Chippewar – Bold, rowdy streetwear and prints for those looking to make a statement.
Indi City – Bold and bright laser cut badass acrylic jewelry inspired by ancient symbols.
Mad Aunty – Laser cut syllabic cree words remixed into bold and fun jewelry and accessories.
DECOR AND ART
Tlicho Store – Beautiful handmade crafts and clothing of all kinds in Dene style, made by Tlicho artisans.
Arctic Canada Trading Company – This shop offers a wide range of Northern made quality products including birch bark baskets, canvas tents, Inuit carvings, moccasins and mukluks.
Squamish Lil’wat Cultural Centre Online Store – Home decor, baskets, carvings, drums, jewelry, pottery, blankets, moccasins, toys, kitchenware, and more, this is like the Macy’s for Northwest Coast Native-made items.
Nani Chacon Art – Prints and posters of pin-ups by Navajo/Chicana badass Nani Chacon.
Cherokee Nation Gift Shop – Apparel, art, books, and jewelry; click here to shop all things Cherokee!
Northwest Native Expressions – Baskets, books, carvings, clothing, jewelry, prints, and toys.
Cherokee Woman – Jewelry, small sculptures, items for the home.
Two Dogs And A Bear – An independent brand committed to producing quality goods and providing them at affordable prices.
Heard Museum Shop – The world-class museum offers exceptional options of art and jewelry through their online shop.
Indigo Arrows – Handmade textiles inspired by ancient Ojibwe pottery designs transformed into chic decor items like pillow cases and tea towels.
Esawa Gifts and Gallery – Alberta-based local business featuring handmade clothing and collectables from the region.
Qwalsius – Northwest Coast jewelry (pendants and earrings) and apparel by Shaun Peterson.
BEAUTY / SKIN CARE / HEALTH
Mother Earth Essentials – Products for the bod.
Sister Sky – All my lady relatives are getting stuff from here. Lotions, soaps, shampoos, conditioners.
Herbal Lodge – Natural and organic healing products.
Sakari Botanicals – Custom medicinal native products, contract wholesale plant sales, and native plant consulting services.
ArXotica – Anti-aging beauty products from the arctic tundra with a triple blend of plants and berries, glacier water, and extra virgin salmon oil.
Tanka Bar – Native American Natural Foods. Mmmmmm.
Bedré Chocolate – Sweet treats shop owned and operated by the Chickasaw Nation. Nummers.
MUSIC / BOOKS
RPM.FM – Give the gift of music. This site lists tons of Native musicians that link to their personal websites where you can purchase songs or albums.
Birchbark Books – Owned by Louise Erdrich, a store specializing in books, art and jewelry based out of Minneapolis.
Native Realities – All your Indigenous comic book needs and wants.
Chickasaw Press – The only Native-owned publisher in the US.
View my profile on Etsy to find more cool Native-owned shops – I’m always adding new ones to my favorites list!
Beyond Buckskin is a website and business dedicated to promoting and selling Native American made fashion. It is headed up by Dr. Jessica R. Metcalfe (Turtle Mountain Chippewa) who holds a PhD in American Indian Studies, with an emphasis on art, education, and culture. She wrote her doctoral dissertation on Native American designers of high fashion, a project that would steer her towards a lifelong journey of supporting, promoting, and working with Native American artists.